Dial Media Group - Viral Campaigns
Viral Campaigns
Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic.
It is word-of-mouth delivered and enhanced online; it harnesses the network effect of the Internet and can be very useful in reaching a large number of people rapidly. Viral campaigns come in many shapes and sizes from short movie clips, which get sent from one person to another, that fall into the bizarre or humorous category, to online games and interactive puzzles.
Over the past three years we have produced a number of highly successful viral campaigns. Crackermatic is an excellent example of the viral effect and was voted ‘Best Viral campaign’ two years in succession by Radio 2. A detailed case history is available for download [here]
Here is a selection of other viral and promotional marketing campaigns we have recently undertaken for our clients.
